We begin with the DeepDive^TM into your Company, your Product and your Market with research and Q&A sessions with your team and your clients. Through this variety of interviews (customers, prospects, sales people, owners, investors...), competition assessments, medium reviews, an audit of Your current advertising, communications and marketing materials and processes, and reviews of case studies (projects), we will develop the campaign brief.

This brief will be reviewed and approved by You, and will function as the Design Objective to guide the development of the blueprint for outlining the specific campaign materials.